Burraqaim Group is looking for a high-impact Digital Marketing & Content Officer, Male candidate, who can own and drive performance marketing, brand growth, and digital strategy across multiple platforms. This role requires a balance of strategic thinking, hands-on execution, and data-driven decision making, with strong exposure to paid media, SEO, AI-powered marketing tools, and modern branding practices.
We are based in DHA Phase 6 Karachi & office timings are from 6pm to 3am, Monday to Friday.
The ideal candidate is proactive, results-focused, and capable of managing marketing initiatives end-to-end.
- Write engaging, original, and SEO-friendly content for websites, blogs, landing pages, and articles.
- Develop compelling copy for social media posts, advertisements, email campaigns, brochures, and promotional materials.
- Create content calendars aligned with marketing objectives.
- Proofread and edit content to ensure clarity, accuracy, consistency, and grammatical correctness.
- Conduct keyword research and optimize content for search engines.
- Collaborate with internal teams to create content that supports branding and marketing initiatives.
- Ensure all content aligns with the company's tone of voice and brand guidelines.
· Develop and execute integrated marketing strategies aligned with business objectives
· Own marketing performance across paid, organic, and brand channels
· Translate business goals into actionable marketing campaigns
· Plan, launch, and optimize paid campaigns on:
· Meta (Facebook & Instagram)
· Google Ads
· LinkedIn Ads
· TikTok Ads (where applicable)
· Manage budgets, targeting, creatives, and funnels
· Continuously optimize for ROI and conversions
· Maintain brand positioning and consistency across all platforms
· Oversee content strategy for websites, landing pages, and social media
· Guide creative direction for ads, visuals, and messaging
· Lead SEO strategy (on-page, off-page, and technical fundamentals)
· Improve website traffic, rankings, and conversion paths
· Coordinate content optimization and keyword strategy
· Leverage AI and automation tools for:
· Ad copy and creative ideation
· Content planning and optimization
· Performance analysis and insights
· Stay ahead of digital marketing tools, trends, and platform updates
· Work closely with designers, developers, and other teams
· Manage timelines, priorities, and deliverables independently
· Take full ownership of marketing outcomes
· Bachelor’s degree in Marketing, Business, Communications, or a related field
· 3- 4 years of relevant experience in digital and performance marketing
· Hands-on expertise with paid ads platforms (Meta, Google, LinkedIn; TikTok is a plus)
· Working knowledge of SEO fundamentals
· Familiarity with analytics, reporting, and optimization
· Understanding of branding and modern, AI-driven marketing
· Ability to manage multiple campaigns with ownership and accountability
Kindly share resumes along with portfolio link at hr@ at the rate of burraqaim.com
Application Question(s):
- Age?
- Current Salary?
- Expected Salary?
- Notice Period Details?
- Willing to work in Nightshift?
- Portfolio Link?