Burraq Group, previously known as PCMCI Group is looking for a Marketing Manager who thinks like a product person and markets like a growth operator. You'll own the full marketing function, positioning, GTM, social, content, and demand generation, for a technical systems-integrator across aerospace, AI, embedded systems, IoT, robotics, hardware procurement/trading, and ITAD. This is a hands-on role: equal parts strategist and executor, comfortable translating deep-tech capability into a story customers act on, and accountable for KPI-based marketing with clear ratios and targets rather than vanity metrics.
Job Title: Marketing Manager
Experience: Male Candidate having3–6 years relevant experience
Location: Onsite, DHA Phase 6, Karachi
Work Hours: 4:00 PM to 12:00 AM ( Monday to Friday )
Key responsibilities
Go-to-Market & Product Marketing
Own GTM strategy for new features, product tiers, and launches: positioning, messaging, and sequencing
Translate technical/product capabilities into customer-facing narratives for both technical and non-technical buyers
Run competitive and market analysis to sharpen differentiation
Digital & Social Media Marketing
Build and run organic + paid social strategy (LinkedIn, X/Twitter, YouTube, niche tech communities)
Manage content calendar, community engagement, and influencer/partner collaborations
Stay current on emerging marketing tools, platforms, and AI-driven martech, and evaluate and adopt what moves the needle
Trend Analysis & Market Intelligence
· Track industry, competitor, and customer trends across aerospace, AI, embedded systems, IoT, robotics, hardware procurement/trading, ITAD, and adjacent deep-tech markets
· Convert trend research into actionable campaign and product-positioning recommendations
KPI-Based Marketing & Performance
· Define and own targets for CAC, LTV:CAC (target 3:1+), CAC payback period, and MQL→SQL conversion
· Track ROAS, CPL, CPC, CTR by channel, and marketing-sourced pipeline %
· Report on marketing spend as % of revenue and adjust channel mix based on data, not intuition
Marketing Operations & Tools
· Plan and execute campaigns across paid, organic, email, events, and partnerships
· Manage marketing budget allocation across channels for maximum ROI
· Maintain dashboards and reporting cadence for leadership visibility
Requirements
3–6 years of experience in marketing, with 2+ years in a tech, SaaS, deep-tech, or product-led environment
Proven track record owning GTM launches and running KPI-based marketing (not just brand/awareness work)
Hands-on experience with marketing analytics/automation tools (HubSpot or similar), GA4, and dashboarding
Working knowledge of social/ad platforms (LinkedIn, Meta/X Ads Manager) and SEO tools (SEMrush/Ahrefs)
Familiarity with CRM and attribution modeling (Odoo CRM)
Strong written and verbal communication, able to explain technical concepts simply
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
Experience marketing a technical, engineering, or deep-tech product (aerospace, AI, embedded systems, IoT, robotics, hardware procurement/trading, ITAD) is a strong plus
Willingness and ability to work onsite in Karachi during 4:00 PM to 12:00 AM shift hours
What We're Looking For
Someone curious and self-directed, who tracks new marketing tools and AI trends without being told to, moves comfortably between big-picture GTM strategy and hands-
on execution, and treats KPIs and ratios as the default language rather than an afterthought, with the range to hold their own in technical conversations with product and engineering.
Application Question(s):
- Age?
- How soon can you join?
Work Location: In person